VTuber Market in Japan 2023 - Summary of Market Analysis and Consumer Survey(영문판)

Originating from Kizuna AI that first appeared in 2016, VTubers who stream their videos in their “Anime”-like character appearances (avatars) are an emerging method to express themselves. Today, after COVID-19 crisis during when at-home video viewing demand surged, they have rapidly grown to give an enormous economic impact, reflected by two major VTuber offices, ANYCOLOR Inc. and COVER Corporation being listed.

The report “VTuber Market 2023 (Market Survey)” analyzes the characteristics and size of the VTuber market.

“VTuber Market 2023 (Consumer Survey)” reports the survey to those who responded that they were interested in VTubers (the survey called them as “VTuber fans”.) It includes the analysis of our unique perspectives to understand their realities and their viewing statuses of VTuber Videos.

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◆자료 포인트

• Thorough commentary on the attention gaining VTuber industry from the aspect of profit structure.

• A unique online survey report targeting VTubers.

• Questionnaire conducted to the fans of virtual YouTubers (the survey called them “VTubers”) who have achieved rapid growth.

• Clarified the realities of VTuber fans across platforms and productions.

• Surveyed on the affinity between metaverse and VTuber fans.

I VTuber Market in Japan 2023 - Summary of Market Analysis

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II VTuber Market in Japan 2023 - Consumer Survey